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Louisiana Grown

Identifying and promoting Louisiana specialty crops and agricultural food products

The program

The Louisiana Department of Agriculture and Forestry developed the  Louisiana Grown Real. Fresh.  program to identify and promote Louisiana agricultural specialty crops and the value-added food products of such crops grown, harvested, and processed in Louisiana. You can find harvest calendars, fresh recipes, and upcoming events at LouisianaGrown.com .

The logo

The  Louisiana Grown Real. Fresh.  logo branding is designed to create consumer awareness and increased consumption of Louisiana specialty crops. The logo is trademarked and will be licensed free of charge to specialty crop producers who apply for use and have been deemed eligible.

Wholesalers, farmers’ markets, and retailers selling Louisiana grown specialty crops can also apply for use of the logo for advertising and promotional purposes. The logo may be used on containers, packages, and/or labels that hold or contain 100% Louisiana grown specialty crop products and on promotional items, such as signs, tee-shirts, bumper stickers, bags, and aprons, also in ads and other promotional materials.

How to apply

A person may become licensed to use the Louisiana Grown. Real. Fresh. logo by making a written application to the Louisiana Department of Agriculture and Forestry, showing that the person meets all requirements, signing the license agreement, and agreeing to abide by the agreement and rules and regulations governing the Louisiana Grown. Real. Fresh. program.

In order to qualify to be licensed, the person must grow, harvest, and process the specialty crop product in Louisiana. Value-added products must consist of specialty crops that are 100% grown and harvested in Louisiana.

No person licensed to use the Louisiana Grown. Real. Fresh. logo shall sell, assign, or transfer the use of the logo to any other person without the specific written permission of the Louisiana Department of Agriculture and Forestry. No person shall use the Louisiana Grown. Real. Fresh. logo for any purpose unless that person is authorized in writing by the Louisiana Department of Agriculture and Forestry to do so or unless that person is licensed to use the logo.

The Louisiana Department of Agriculture and Forestry or its authorized representative shall have the right to enforce the proper use of the Louisiana Grown. Real. Fresh. logo through the right of inspection, the issuance of stop orders, and the taking of legal action. The privilege to participate in the Louisiana Grown. Real. Fresh. program can be revoked at any time should abuse of the logo be determined by the Commissioner of Agriculture and Forestry or his representative.

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Services

Contact info

Michelle Estay, Director of Commodity Promotion and Research