The Product Promotion Program sponsors the enourmously successful Louisiana Roadshow at a variety of commercial establishments within Louisiana and nearby states. 

The Product Promotion Program also includes numerous projects and activities that directly showcase products produced and processed in Louisiana. The Market Development Division publishes trade directories and various types of literature; plans and conducts trade shows, trade missions, and in-store promotions; entertains the needs and facilitates the planning of incoming delegations; administers product logo programs; and conducts one-on-one counseling assistance for both domestic and international food promotion, marketing and developmental needs.

The Product Promotion Program also maintains a Louisiana Trade Calendar listing the scheduled trades shows, sales missions, delegations, conferences and other events in which the Office of Marketing & Agricultural Development is participating. 

Louisiana Roadshow 

Market Development Division 

Trade Directories 

Trade Shows

Product Logo Programs 

Counseling Assistance

International Food Promotion

Louisiana Trade Calendar